Imagine having a new creative director working alongside you.

PR is going through a revolution in redefining what it does and how it delivers. Each of us needs to re-engineer how we perform, even what we do in our everyday work

Yet, if we keep doing the same thing, we get the same results.

In the current economic climate with tougher competition for jobs and contracts, practitioners need to make optimum use of their resources, whether financial or human - and ideas.

Imagine having a box of tools to help you think different, write more creatively, or manage the creative potential of your team or organization.

To mark the launch of the new ‘CIPR Innovation and Creativity Toolkit’ for CIPR members we are hosting a special Freshly Brewed event to help public relations professionals realise their creative potential

This is brilliant opportunity to improve how you manage one of the key assets in public relations – your innovation and creativity.

Find out why sometimes you will never find a creative solution, or what different types of approaches you need for different situations, and how to come up with ideas under pressure.

Toolkit author, Andy Green will showcase how to use some of the 57 plus tools to help you with devising new strategies, getting the best out of yourself and your team, creative writing tips or solutions to your next challenge.

The session will also help your create 10 new goals to help you achieve greater future success.

The Freshly Brewed training session will provide a hands-on session where delegates can bring their live work challenges and discover how to use different tools and techniques to apply in their workplace.

Introducing a new creative partner to your work – the CIPR Innovation & Creativity Toolkit.

The CIPR has pioneered creativity training. Its book ‘Creativity in Public Relations’ was a world first on the subject, and now in its fourth edition includes new sections on social media and memes, and has been reprinted in over eight languages.

The CIPR has also led the way in providing training courses on creative thinking, where it now offers three dedicated courses in: ‘Creativity in PR’, ‘Creative and Effective Writing’ and ‘Managing the Creative PR Team’.

Innovation and creativity is crucial for CIPR members. With greater competition, and revolutionary changes in technology, there has never been such a critical time for Public Relations professionals to use and harness the power of innovation and creativity, to re-define or even re-engineer their organizations and businesses, and how they go about delivering their services.

The new Innovation and Creativity Toolkit has been produced by Andy Green a CIPR Fellow and approved trainer. The Toolkit uses samples of materials used in the three CIPR creativity courses to provide users with a valuable set of tools, ideas, tips and ways of doing to help them meet the challenges of both today, and tomorrow.

The Toolkit is available to members for free in a downloadable e book format, and for sale to non-members.